Zenith Steel

A full Astro rebuild paired with a Google Ads overhaul: cost per click down 65% while volume climbed.

RoleWebsite & growth, Equinode

StackAstro · Google Ads · Schema.org / FAQPage

Relaunch in progress

Challenge

Zenith Steel's old site couldn't carry the SEO or ad work needed to compete for structural steel and racking contracts across East Africa, and the ad account was paying too much for too few clicks.

Build

I rebuilt the site on Astro, restructured 68 articles across H1 2026 with full FAQ schema, and rebuilt the Google Ads account campaign by campaign, tightening match types and testing ad copy against real CPC data every week.

Result

Six weeks in, cost per click dropped from $0.26 to $0.09 while clicks rose 137%. The account hit a record week of 915 clicks on 5,100 impressions, and the flagship keyword now converts at a 38.93% click-through rate. Backlinks grew from 141 to over 3,250 in the same stretch.

−65% CPC$0.26 → $0.09 over six weeks

+137%Clicks, same six-week window

38.93% CTROn the flagship keyword

141 → 3,250+Backlinks

Astro Google Ads Schema.org / FAQPage

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