Cilvé

A custom WooCommerce block theme for a direct-to-consumer silver jewellery brand, no page builder in sight.

RoleWebsite & growth, Equinode

StackWordPress · WooCommerce · Custom block theme

Challenge

Cilvé needed a storefront that felt design-led rather than templated, with product photography doing the selling instead of stock banner copy.

Build

I built a custom WooCommerce block theme from scratch: no Elementor, no page builder, with product cards that swap from studio shot to lifestyle shot on hover, and the é in Cilvé kept intact across the codebase.

Result

The storefront now runs on infrastructure I control end to end, so every future product drop or campaign ships without fighting a page builder's constraints.

Zero page buildersFully custom WooCommerce block theme

Hover-swap cardsStudio shot to lifestyle shot on every product

WordPress WooCommerce Custom block theme

Next up

Ultrared Outdoors

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