4x4 & overlanding gear · Kenya · 2025 to 2026
Ultrared Outdoors
An install-only WooCommerce store rebuilt around enquiries instead of a cart, plus the SEO work to fill it.
Challenge
Ultrared only fits gear at their Nairobi workshop, so a standard e-commerce cart was actively working against the business. On top of that, key product pages were getting zero organic traffic.
Build
I removed the cart sitewide and rebuilt the site around an enquiry-to-fitting funnel with WhatsApp and call CTAs, then went after the SEO gap: full on-page fixes, restructured product data across 40+ SKUs, and a technical audit that also caught a server incident before it took the site down.
Result
The homepage went from 0 to 325 clicks, with several other key pages following the same curve from zero. Six months of Search Console data now shows 1,013 clicks across 13,833 impressions. The enquiry funnel converts at 96% form completion, roughly 160 enquiries a month, and a CPU incident that had pushed server load past 100% was brought down to 11% the same day.
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