Jewellery & watch retail · Kenya · 2026
Silveroak Jewellers
An Odoo-based storefront rebuild paired with a social push that took followers up 190% in a single month.
Challenge
Silveroak's online presence was scattered across a Wix site mid-migration and social accounts that weren't pulling their weight in a crowded Nairobi jewellery market.
Build
I moved the storefront onto Odoo, rebuilt the content calendar around the Wild Within collection (Big Five pendants, Maasai-inspired rings), and relaunched the Journal with SEO and AI-SEO structure from the first post.
Result
Followers grew 190.68% in a month (TikTok alone up 670%), impressions rose 270.97%, and it landed on 42% fewer posts than the month before: a genuine efficiency gain, not just more output.
+190.68%Followers month over month (TikTok: +670%)
+270.97%Impressions month over month
+494.67%Interactions, on 42% fewer posts
Odoo
Social content system
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